One more shot at Keyword Advertising……. aaaannndd Hit Wicket!
On 22 May 2026 the Delhi High Court held that Google infringes the trademark HINDWARE by letting rival sanitary ware sellers bid on that word as a Google Ads keyword. Arul Murugan’s detailed post summarizing the dispute and holdings is here. This post is more about its critique. In a rare final judgment or decree, the HC moves in three steps – allowing to bid on a keyword is “use” of the mark; that keyword is used by Google and […]
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