The Consumer Standard of Deceptive Similarity: Questions Unanswered by the Sai Silks Judgement
The Telangana High Court’s recent observations in Sai Silks v. SKP B Gopinath have questioned whether the traditional standard of a consumer with “average intelligence and imperfect recollection” remains relevant in contemporary trademark disputes, and whether it is due for a revision. But does greater consumer awareness justify replacing this standard, or does it risk shifting the burden of avoiding confusion from traders to consumers? Adyasha Syam examines the judgment’s doctrinal inconsistencies and considers whether the existing test needs reform










